If you are new to the video game industry, there’s an important reason why you woke up yesterday to the number 1 trend surrounding Unity. Since 2004, they have been the leading software company in developing the Unity game engine and associated tools and technologies for creating interactive 2D, 3D, augmented reality (AR), and virtual reality (VR) experiences. It’s a crucial platform for game developers, filmmakers, architects, and creators across various industries.
Since then, they aimed to empower developers and creators worldwide to build immersive, engaging, and visually stunning experiences that can be enjoyed on multiple platforms, making interactive content more inclusive and accessible to a global audience.
Runtime Game Install Fees
Now that you’re familiar with Unity, you can start understanding why Unity’s latest announcement has caused such a commotion online. On Tuesday, Unity announced a new Unity Runtime Fee based on game installs. Also, cloud-based asset storage will be added to Unity subscription plans this November.
What does this mean for Independent Developers?
Unity Personal subscription will include more features for developers, such as 10GB of storage in Asset Manager. Unity DevOps will offer three seats, 5GB of storage, and 200 Windows minutes. Administration tools will receive more customizations within their roles. Sentis now allows developers to use AI models within their applications. These models can run on user devices without any additional cost. Unity Personal will remain free and remove the annual revenue limit starting January 1, 2024.
The Runtime fee has made headlines across the community. Developers will now have to pay for a license. When players install games, developers will also pay a fee for each download surpassing 200,000. Unity Pro and Enterprise users making USD 1,000,000 or more in the past year will be affected.
The Unity Plus program will be discontinued in support of the Runtime Fee. Current Unity Plus subscribers will get a year of Unity Pro at the same price as Unity Plus. Afterward, they must either downgrade to Unity Personal or upgrade to Pro.
Unity’s Response to Developers
Let the news cook in the pot and see if any more announcements would be made following the feedback from Unity. The report was controversial and has confused the industry. Unity has come forth as of Wednesday to clarify the information through X.
Examining Unity’s Future
It’s unclear how devs will face these unexpected changes and how the company will handle the impacts of these updates within the gaming community. Independent developers and small studios have since spoken up about their views on the situation across social media.
It’s no secret that Unity and its many updates brought by new technologies, has always been a welcoming environment for the video game industry and an essential tool for game development. What are your thoughts about the bold changes occurring over at Unity? What do you hope to see in the new additions, removals, and future with Unity Technologies? Keep up to date on Unity with GameRebellion, and let’s discuss the solutions that could be proposed for developers.
The event was a treasure trove of insights and connections. From the talented panellists who shared their game development experiences to the experts in the video game industry, including publishers, studios, and budding developers from Université du Québec en Abitibi-Témiscamingue, we felt honoured to be part of such a vibrant community.
At MIGS, we proudly featured our booth and listened to your marketing needs. Meeting industry professionals and long-time supporters of the gaming scene was a surreal and inspiring experience.
The atmosphere was genuinely welcoming, and the support was palpable, especially during Xsolla’s panel. The panel focused on tips and tricks for boosting a video game’s success by leveraging the supportive Montréal community, where studios share challenges and collaborate to overcome obstacles.
“In Montréal, there is no competition. We are all a family, a group of allies here to help us achieve above and beyond.” – John Nguyen, Xsolla.
What We Learned at MIGS 2023
With all that we learned, we wanted to share some vital insights to help deliver an influence for your peers to remember you.
Our team talked to many professionals who gave us insights into the diverse impacts participating in MIGS can bring to the Montreal gaming industry. Our experts returned with unique experiences that turned into solid feedback that we can use for any game, no matter the stage of its development.
Be Prepared with a Plan
When your team decides to have a booth, a clear goal must be achieved: plan your event. Ask yourself what you are going to offer at your booth. Who will you bring along with you? Please prepare your pitch and learn how to distinguish yourself and your game from the rest of the event.
Note that you will be meeting all sorts of industry professionals, so having answers to the questions needed to support your game’s goal is a must. This will leave a great impression on the event’s community while creating a wide range of support. Meeting industry professionals creates opportunities for partnerships, investors, and publishers who want a clear vision of what you need as a developer.
Be Open to Unexpected Changes
Listening to the insightful panelists, we realized how rapidly the video game industry has evolved. In just the last five years, subscription-based services have become the norm for generating video game sales. Platforms like Xbox Game Pass, once controversial for their yearly price and selective game offerings, are now widely accepted.
Today, services like Apple Arcade are celebrated for their consistent daily updates and free additions when subscribing annually. This shift has also led to major retailers like Best Buy announcing the discontinuation of physical game sales. This change will impact definitive edition games, which often feature special packaging exclusive to retailers and generate significant excitement among gamers.
To navigate these industry shifts, it’s essential to stay prepared and adaptable. Use these changes as tools to produce, market, and sell your game effectively. Keeping an eye on industry news is crucial when selecting publishers and deciding where to release and market your game. Monitoring social media hashtags, forums, and the overall video game market can help you predict the best strategies for your game’s success.
Use Failure as a Tool for Success
When expecting the unexpected, sometimes you may find yourself in a highly challenging situation that you can’t prepare for everything. Maxime Vézina, founder and creative director at Bold Spirit Game Studio, spoke about his unforgettable experience when his Steam page for Red Trigger Remake was taken down, losing him thousands of followers and wishlists.
We’ll get into Max’s story again, but let’s use his example as the co-producer who had to restart his marketing from square one. What happened with Max is not to be taken as a fear of what to expect when developing a game; it’s a skill to challenge yourself with when reaching your game’s story of success.
Some of the greatest games ever made have had some horrible journeys, such as Super Meat Boy, in which developers have openly stated and shown in the documentary how they felt that Microsoft and large publishers had taken advantage of the indie while not showcasing their game for download on Xbox Live’s Store page.
But since then, the game has become a reference staple in game development. Remember that trying new things and not finding success is another answer to your question.
You are narrowing down the many possible roads to take your game on to the one that will bring out the best and lead you to success. Remember to learn from your mistakes and challenges that appear along the way. You can always learn a valuable lesson from your peers.
Be bold about asking your fellow community members and supporters questions. This is another excellent resource to use when needing a different perspective; you might learn something from them or even get the help you seek to put your game on the right track.
The Rise of Self-Publishing
At MIGS, we met with many studios seeking publishers across Montréal to sign their game under. But we have learned at the Independent Game Commercialization booth held by Xsolla that part of our rapidly changing industry is allowing self-publishing on platforms to become much more accessible to developers. Platforms such as Valve Corporation have always allowed studios to self-publish their games. Still, Epic Games, Xbox, and even Nintendo Switch’s shop have allowed self-publishing services under their regulations. Self-publishing allows freedom in how the game is marketed and produced under the desires of the developers.
Self-publishing is also cost-efficient, as Steam has always welcomed studios to publish their games for only $100.00 after the platform has reviewed the title that meets their expectations to avoid a staggered market filled with only mediocrity. As technology develops, self-publishing is a familiar idea.
Make the Time for Networking
Sometimes, two heads are better than one. In the Montréal community, you don’t have to produce your game alone. Even as a single developer, the community’s knowledge and skills can improve your product, marketing, and sales. Involving yourself with the community surrounding your game’s audience is crucial.
Connecting with your gamers (B2C) through social media groups like Discord servers, Reddit forums, Twitter communities, and TikTok trends is vital. These platforms offer great ways to engage with your audience at low or no cost.
Liking posts, commenting, and sharing on your socials creates a genuine connection between the gamer and your project. Gamers feel they are becoming part of your journey and want to support your game. They trust that you will deliver a product that caters to them.
The same applies to connecting with businesses (B2B). Take a professional approach and create opportunities by connecting with the right industry people. Use LinkedIn, Facebook forums, Discord servers, and trade shows like MIGS. These resources can help you gather connections leading to partnerships, volunteers, marketers, publishers, and investors.
Elevating Game Marketing at MIGS
Our experience at this year’s Montreal’s International Game Summit was exceptional. From the insightful panels to the invaluable networking opportunities, GameRebellion is grateful to have been part of such a premier B2B experience. The event allowed us to showcase our services, meet clients and connect with all the great professionals. We felt honoured to contribute to and learn from the collaborative spirit of the Montreal gaming community.
We are inspired to push our marketing boundaries to ensure your game’s success!
Navigating the high-stakes world of game marketing can be a thrilling yet challenging journey for game developers. Every tweet, artwork, and character on your game’s cover is a crucial decision that can either catapult sales or send them plummeting.
This is where GameRebellion steps in as your indispensable ally. We understand the rollercoaster of emotions that come with these monumental decisions in game marketing. Our mission is to transform your marketing doubts into daring strategies. We don’t just offer insights; we craft game-changing marketing strategies tailored to your needs.
Let us guide you through the maze of game marketing strategies with the wisdom of years of experience and market trends. Together, we’ll unlock your game’s full potential, turning uncertainty into your greatest weapon for success.
Ready to take your game to the next level? Let’s dive in!
Strategic Impact: Making Every Marketing Move Count
Marketing a video game isn’t just about crafting messages; it’s a complex game of ‘what if’ at every turn. The decisions range from defining the game’s visual appeal to choosing the gameplay perspective and identifying and engaging with the right community to drive sales.
Take the “A Hat in Time” case by Dead Bird Studio as a prime example. This indie 3D platformer masterfully targeted nostalgia, resonating with fans of classic 3D platform games. Dead Bird Studio meticulously studied and drew inspiration from beloved titles like Crash Bandicoot, Tomb Raider, Banjo-Kazooie, and Super Mario Sunshine.
However, they didn’t just emulate these games; they keenly observed their shortcomings and capitalized on them in game development and marketing strategies. The result? A creatively designed game that boasted engaging gameplay and substantial replay value.
The developers didn’t just cast a wide net; they strategically targeted niche communities, creating buzz and gathering valuable feedback. This approach wasn’t just about selling a game but building a community and a brand.
Their efforts paid off spectacularly—”A Hat in Time” sold over 1 million copies in 2018 alone, earning numerous nominations for the best family game of the year. Today, thanks to its active and engaged player base, it is a vibrant, community-driven game with many player-created mods.
This success story underlines the importance of every decision in game marketing – it’s a mix of art, science, and a deep understanding of your audience.
A Hat in Time – 2017
4 Key DOs for Effective Game Marketing
Embarking on a successful game marketing journey requires more than creativity; it demands a clear understanding of what truly works.
In the dynamic and competitive gaming industry, knowing the ‘DOs’ can make all the difference between a game that captivates audiences and fades into obscurity.
Let’s dive into the four indispensable DOs of game marketing that will elevate your strategy and keep your audience engaged and growing.
1. Define your Target Audience
Before you start marketing your game, you need to define your target audience. Are you targeting casual gamers, hardcore gamers, or a niche audience?
Knowing your target audience will help tailor your marketing efforts to their interests and needs. Without planning a strategy surrounding your target audience, you cannot advance beyond your game’s development.
Of course, you cannot plan a strategy without knowing what kind of gamers you will target.
2. Use Social Media
To effectively reach and engage your target audience, it’s crucial to identify and be present on their frequent platforms. Platforms like Twitter, Facebook, Instagram, and TikTok are vital for increasing your game’s visibility and follower base.
Engaging with your audience on these platforms promotes your game and builds a community, fostering lasting connections and interest.
Understanding the unique dynamics of different social media platforms is crucial in reaching the right audience for your game. For instance, content that resonates on TikTok may not have the same impact on LinkedIn.
Pay close attention to your target audience’s comments and content preferences; this will guide your decisions on where to focus your marketing efforts.
Instagram, known for its emphasis on visual content, is perfect for showcasing game trailers and art styles. This platform can effectively attract visually driven gamers who might develop an interest in your game’s aesthetics.
Facebook and Discord are excellent for building communities. These platforms offer great opportunities to launch Kickstarter campaigns, gather feedback, and engage directly with gamers. This interaction not only aids in your game’s development but also makes players feel valued and integral to the process.
Twitter excels in providing real-time engagement and updates. It’s the go-to platform for sharing live clips, promotions, and regular development updates, keeping your audience informed and engaged.
TikTok and YouTube Shorts are ideal for reaching a broader audience beyond your niche. They thrive on viral content. Leverage TikTok’s strong music trends and hashtags to create catchy, short videos that can generate significant buzz around your game.
3. Build Relationships with Influencers
Influencers wield significant power in the gaming industry. They can amplify your game’s reach and generate excitement among large audiences.
Platforms such as Twitch, YouTube, and Kick host millions of viewers daily, attracted by a diverse range of live streamers who each bring their unique brand and following. These influencers often seek collaborations with game developers, serving as brand ambassadors or partners.
By promoting your game to their followers, they can drive substantial traffic and interest. In return, you can offer compensation through various means like:
Early access to the game allows influencers to offer exclusive previews to their followers.
Game codes provide free access to your game for influencers to play and showcase.
Customized merchandise, which influencers can use or give away to their audience.
Creating unique merchandise based on specific game elements, offering a tangible connection between the game and its fans.
Compensation is based on cost-per-mille (CPM), where payment is aligned with the number of views or impressions generated by the influencer’s content.
Building relationships with influencers goes beyond simple promotion; it helps forge a strong reputation for your game, increase brand awareness, and garner respect within the gaming community.
This approach capitalizes on the influencer’s credibility and reach, creating a mutually beneficial partnership that amplifies your game’s market presence.
4. Create a Website for your Game
Your website is the primary showcase for your game, serving as a critical resource for information-hungry gamers. To ensure it captures the suitable attention, your website must be visually striking, intuitively navigable, and rich in content.
It should comprehensively detail your game, feature the latest development updates, and provide clear contact information. To maximize your website’s reach, incorporate SEO best practices. Start by identifying and integrating relevant keywords associated with your game and genre.
These keywords should naturally align with what potential players might search for, such as game genre, gameplay features, or similar popular titles. Also, consider creating a blog section on your website.
This can be updated regularly with engaging content like behind-the-scenes development insights, interviews with the development team, and articles about the gaming industry. This content keeps your audience engaged and helps rank your website higher on search engines due to fresh, relevant content.
Remember to optimize your website for mobile users, as a significant portion of your audience will likely access your site via smartphones. Use the website for exclusive promotions, game releases, and limited-edition content. These offers not only drive traffic but also improve engagement and retention.
“The Last Citadel” website by indie developer Honest Demon poses an excellent example of optimizing their website for mobile users in a visual presentation while providing significant updates on their current project.
Four Critical DON’Ts in Game Marketing
Having outlined a strategic approach to game marketing, it’s equally important to recognize the boundaries and responsibilities that come with it. The ability to influence an audience is a powerful tool, and with it comes the need for thoughtful, responsible action.
Remember, effective marketing isn’t just about what you should do but also what you shouldn’t. Here are the four essential DON’Ts to keep in mind while navigating the world of game marketing
1. Avoiding the One-Size-Fits-All Approach
It’s a common misconception that you can cater to every gamer’s taste. This approach, often adopted in-game marketing, can lead to a diluted product that fails to resonate deeply with any particular group.
As a game studio, you must recognize that not every game is for every player. When you try to appeal to a broad spectrum of gamers, you risk losing the essence of what makes your game unique.
This can decrease the overall quality of your content, promotions, and even the game’s design elements as you attempt to accommodate a wide range of preferences. Such efforts might please a few but could disappoint your core audience.
This strategy can significantly affect your game’s reviews, overall reputation, and sales performance. It’s essential to focus confidently on your target audience and develop a marketing strategy that speaks directly to them.
By creating and referring to a detailed buyer persona, you ensure that your marketing efforts stay true to the audience you aim to attract and engage.
2. Ignoring the Power of Email Marketing for your Game
In the realm of game marketing, one critical mistake is underestimating the effectiveness of email marketing. While it might seem overshadowed by the flashier world of social media, email marketing offers a direct and personal way to connect with your audience.
Ignoring this tool can mean missing out on a significant opportunity to engage with players who have already shown interest in your game by visiting your website. Failing to utilize email marketing means not informing your potential customers about key developments, upcoming releases, or special promotions.
This oversight can lead to a communication gap, where your audience may miss out on essential announcements like pre-order availability. Moreover, not leveraging email marketing can deprive you of valuable insights.
For instance, tracking the response to email campaigns can help you gauge the expected pre-order volume, allowing for more accurate sales forecasts and targeted marketing strategies.
3. Neglecting the Importance of SEO
SEO is more than just a technicality; it’s a strategic tool that enhances your game’s online visibility. Ignoring it means you’re not fully capitalizing on the potential to connect with your target audience through their online searches.
SEO involves tailoring your website’s content, from the headlines to the timing and naming of your uploaded files, to align with what your audience is searching for online. This optimization is crucial because it ensures that your game appears prominently in search engine results, making it more accessible to potential players.
Failing to implement SEO effectively can result in your website and app store listings being buried under many other online content, making it difficult for potential customers to find your game.
To avoid this, use targeted keywords and meta descriptions that resonate with your audience’s search habits. For example, experiment by typing a video game’s name into Google and observing the recommended searches.
These suggestions reflect popular queries related to that game and can help you optimize your content to align with these trends.
4. Avoiding Overwhelming Your Followers with Content
It’s vital to avoid overwhelming your followers with too much promotional content. While your audience has shown interest by subscribing or following your game, overloading them with frequent marketing messages can lead to disinterest or annoyance.
Focus on meaningful engagement with your audience. Provide your target with intriguing and relevant content, but leave room for anticipation and discovery. Creating an air of mystery around your game can keep players curious and excited about upcoming developments.
This approach builds a stronger, more positive relationship with your audience, keeping them interested and eager for more.
Finding a balance in the content you share is crucial to engage your audience effectively. One practical approach is to create a content calendar. This helps plan and evenly distribute your content over the months, ensuring your audience receives regular updates without feeling bombarded.
This calendar should not only space out your content but also diversify it. Mix in different types of posts, from sneak peeks and development updates to player spotlights and trivia.
This variety keeps your audience engaged and looking forward to your next update while maintaining a sense of excitement and anticipation for your game.
Launching Your Game into the Spotlight
Now is the moment to take the reins and strategize your path to success. This is your opportunity to transform your game from a hidden gem into a celebrated success story.
Imagine the day when your game is not just another title in the market but a benchmark of excellence showcased on our blog as a stellar example of successful game marketing. Envision your game igniting the gaming world, driven by a marketing strategy that resonates with your audience.
It’s more than just promotion; it’s about creating a legacy. We’re excited to see where your journey takes you and are here to support you every step of the way. Keep an eye out here for ongoing insights and strategies to refine your approach to game marketing further!
In a digital landscape saturated with countless video games vying for attention, standing out is no small feat. Enter Palworld the game that has taken the industry by storm as the “Pokémon with weapons.” Thanks to Palworld’s marketing strategy, it has sold over 8 million copies and became the second most-downloaded title ever on Steam upon its release.
Pocketpair Studio’s creative and differentiated marketing strategies have set a new precedent for capturing the hearts of gamers. Today, we will get into the innovative approaches that powered Palworld’s journey to success, showcasing key components of how to create a winning game marketing strategy on a tight budget.
How Palworld Dominated the Digital Space
Palworld’s marketing strategy emphasized differentiation by reimagining familiar elements in new and special ways. It’s no secret that Palworld is heavily inspired by Pokémon and its own community when developing the game’s core gameplay value.
This strategy really hit the mark by developing a unique value that resonated with the intended audience, highlighting the importance of standing out in your marketing efforts. The game managed to appeal to a wide range of players by offering a variety of gameplay options, effectively catering to diverse preferences.
After much research, we found the most simple, and yet the most effective tools that the studio used to empower their game marketing strategy.
Meeting Gamer Needs Beyond Pokémon
Palworld’s triumph clearly indicates the importance of understanding your audience’s unmet needs and crafting marketing strategies that resonate with them.
Pocket Pair’s meticulous study of the open-world, action RPG genre’s competition and community feedback led them to identify a gap left by the market leader, Pokémon. This insight was pivotal in developing Palworld’s marketing strategies.
By addressing long-standing requests for improved performance and consistent content updates, Palworld positioned itself as a high-quality alternative to Pokémon. Palworld use of marketing strategy was not about competing on sales figures but fulfilling gamers’ desires for a more optimized and engaging open-world experience.
Speaking of consumer demand, we wrote a dedicated blog on how to study consumer behaviour. Don’t hesitate to check it out.
Pocketpair capitalized on the trend toward farming genres, RPG, and shooters while adding unique elements that broadened its appeal. This diversification in gameplay options was not just a product feature but a core part of their marketing strategies, designed to attract a wider audience and increase engagement.
Below shows the top genres that are leading the gaming industry, compared to the genres that are most active through player activity. When comparing the data, its clear to see that the most engaged and dedicated gamers participate in farmer, RPG, and shooting genres which Palworld’s gameplay is surrounded by.
The game’s success isn’t due to aggressive marketing blitzes or overwhelming ad campaigns seen across the internet. Instead, Pocketpair blends beloved franchise creatures with a darker, battle-ready twist, sparking interest among gamers naturally.
Palworld’s bold take on creature capture, featuring shooting and “eliminating” pals, intrigued and shocked gamers. This contrasts sharply with Pokémon’s family-friendly, battle-and-befriend approach.
The edgier, mature theme, combined with word-of-mouth and strategic online promotion, quickly amplified its appeal. This set it apart in the gaming world. The game’s provocative concept captivated the gaming community and drew attention from critics and industry giants.
This showcased the power of innovative content and community-driven marketing. Despite starting with ten employees and facing challenges, Pocketpair focused on creating a genuinely engaging game like Palworld.
Their transparent communication fostered an organic buzz. The team had very little budget for marketing, relying on “good old-fashioned word of mouth.”
Pocketpair was confident in their special game, believing gamers would love it. They focused on building a product that resonated with and excited their target audience. They just needed to let people know it existed.
Breaking Down Palworld’s Successful Game Marketing Strategy
Palworld’s marketing strategy excels in fan communication through social media. By keeping it real and treating players like part of the team, Pocketpair Studio has demonstrated the importance of listening and engaging with gamers. Using platforms like social media, forums, and Discord, they’ve shown how crucial it is to foster genuine connections with the gaming community.
Palworld’s Twitter following skyrocketed by 1,549.9% in the past month, reaching a total of 407,000 followers.
Speaking of Discord, Pocketpair created an inviting community by releasing open-betas to their private server for free while listening to fans play the game on voice channels. They would study their behaviour, while addressing bugs and comments made by fans.
The Discord community for Palworld has seen explosive growth, now boasting 335,238 members and featuring dozens of active voice channels for collaborative gameplay.
This approach isn’t just about improving the game with everyone’s input; it’s also about building a strong, tight-knit community which built a longterm trust between the studio and the gaming community.
They’ve nailed just how to talk to gamers differently across various platforms in such a laid-back fashion. As the saying goes: “sometimes less, is more.” Pushing your community to “pre-order now!” comes off as promotional and formal which does not attract gamers.
When on your way to making your game a blockbuster hit, remember that listening to your audience.
Innovative Game Marketing Strategies that Redefine Success
Palworld’s success in the gaming industry is a powerful reminder that a deep wallet isn’t necessary to make a significant impact. Instead, inspiration, smart strategies, and a standout project are key.
By understanding what gamers wanted and offering a fresh spin on the familiar, Pocketpair Studio achieved remarkable success with Palworld. Their approach involved listening to their audience, sparking conversations, and maintaining authenticity with the community.
This innovative marketing strategy made Palworld an overnight sensation. It also set a new standard for game marketing on a tight budget. It’s a solid reminder for game creators everywhere. Even in a market dominated by giants, there’s ample opportunity for innovative brands to shine.
Comiccon is like Christmas morning for indie developers, offering a massive opportunity to interact directly with consumers in B2C marketing. Imagine a playground full of excited kids already entertained by various activities—this is the vibrant atmosphere that Comiccon Montreal provides for indie game developers.
Building a reputation as a new player in the market can be challenging, but indie games have seen growing popularity and positive reviews. Platforms like Steam have made it easier for independent developers to apply and publish their games. Indie titles are prominently featured on homepages and in their categories, making them easily accessible to gamers.
In 2020, Steam announced that 50% of its 50,000+ game library comprised indie games from small studios with fewer than 20 members. By 2022, that number increased by another 8%, highlighting the rising trend and success of indie games.
Comiccon: A Golden Opportunity for Indie Game Developers
This past weekend, I had the privilege of attending Comiccon Montreal, which turned out to be the largest Comiccon yet, with over 60,000 attendees. The event showcased more than 20 upcoming indie titles, significantly more than last year, confirming the growing number of independent game studios.
Navigating the convention was a challenge. It took me over four hours to move from the main shop exhibit on Floor 2 to the Indie Zone, hidden behind the main shops. The Indie Zone featured a large space where indie developers hosted board game tournaments, playtests, contests, and demos.
The Indie Zone was a much-needed escape after feeling overwhelmed by the crowded main exhibit. Despite being of average height, the sheer volume of people was overwhelming. However, discovering the Indie Zone felt like a breath of fresh air, with the cool air conditioning providing relief.
Although the long lines meant I couldn’t try all the games, the Indie Zone’s popularity spoke volumes about the quality and appeal of indie games in a crowded market. Comiccon Montreal truly highlighted the thriving indie game scene and its growing influence in the gaming industry.
Indie Zone Showcases Passionate Developers and Inspiring Games
However, independent games have received better reviews than AAA titles, as seen with It Takes Two, which won Game of the Year in 2021 with ratings ranging from 88% to 100%. Indie developers have been gaining popularity due to their advantages in the gaming market.
On the other hand, from my perspective, as a person passionate about games and competing in many tournaments, bigger studios are putting out quick content with no expected quality due to budget and franchise pressures. Creating large game experiences is also increasing, and games are becoming more expensive for consumers.
Now, back to Christmas morning in Montreal Comiccon. Parents expect cheap, fun experiences for their kids to remember. Indie games provide that experience for them and for gamers looking for fresh and more affordable solutions.
Developers in this growing niche market don’t have to release their product until it’s ready, and communication between each developer is clear and easier. Although the game may take longer to create, the results are usually beautiful and meaningful. So, let’s talk about the games I played there, shall we?
1. Venture to the Ville
The first example comes from the first game I played at Montreal Comiccon, Venture to the Ville, which has been in production since 2019. It presented a demo focused on seeking feedback for improvement. Venture to the Ville was the first game that caught my attention. I’m a big fan of 2D visuals, whether sprite-animated or 3D graphics.
Venture to the Ville stood out to me due to its unique attitude and art direction. It reminded me of Alice in Wonderland from 2010, as it had a creepy vibe while remaining true to the world’s persona. In Venture to the Ville, you explore a 2.5D metroidvania with 3D depth exploration. It’s like Metroid and Zelda had a baby, resulting in an incredible game.
You start the game with the main character waking up from what seems to be an experiment that was done on you. Your arm is blackened by the monstrous entity that you now find yourself in “The Vile.” But wait, you’ve got some pretty cool tricks with this new arm. Using it, you can begin your adventure and protect yourself from approaching monsters and enemies while planning your escape from wherever you are.
An enjoyable gameplay and experience
The lighting and ambiance are stunning. Each NPC (Non-Playable Character) is full of life and has a unique personality and voice. What makes Venture to Ville stand out is its exploration system.
In most Metroidvanias, maps are available to mark when exploring. But not here. In this crazy town, you use the foreground and background as your map. The visuals are clean and show the depth of the entire world to explore.
If you get stuck somewhere, chances are you need to retrace your steps by looking in the background or foreground to see how to advance. It’s such a great idea, something that, as someone with a horrible sense of direction, I never thought I would enjoy so much. I never felt too lost as I could backtrack quite easily while remembering where I’d been based on the enemies I already defeated.
The final boss of the demo was a great test of the skills I learned over the 15-minute demo. I died twice in the boss alone but never felt frustrated with the experience. I learned habits and tracked my gameplay through experience to use against the final boss. It was such a pleasure to enjoy!
However, I must mention that the game is not nearly finished. Venture to Ville aims for a 2024 release on Steam and console. The team said they still had a lot of work to do and appreciated the feedback the players brought them at the event.
Overall, I added the game to my wishlist on Steam and followed the studio for updates. It’s a game with massive potential, and I can’t wait to see the final product! Just a short video about this beautiful piece!
2. Spiral
Right next to Venture to Ville, I had the opportunity to try out Spiral, a game made by a team of fewer than 10 people. Developed by Folklore Games and SpaceJazz, Spiral has been generating buzz in the gaming community for some time now.
After playing its 15-minute demo, I was left in tears and worry, finally understanding why the game had been causing such a stir. Spiral’s impact is remarkable through its symbolic imagery and storytelling. The lighting, camera effects, and music tone contribute to the demo’s anxious atmosphere.
Spiral is a third-person narrative title that tells the story of Bernard, an old man who is fatally ill and wants to say goodbye to his remaining memories before his mind fades away. Your goal is to help Bernard remember his past life before he reaches the end.
Different interactions trigger new memories or loss of memory, leading to the end of the demo. It makes me wonder if the final game will have multiple endings depending on the memories you find before the end of the story.
The title made me very emotional, and I appreciated the care the developers took in crafting the personal story. A lot of time, effort, and research went into replicating this experience of living with brain diseases.
Although there is no release date yet, this game will surely blow people away (myself included). I look forward to playing this game with the lights turned off, on a large screen with loudspeakers, so I can feel every little bit of emotion that Bernard feels and show my utmost respect to the character.
3. Checkmate Showdown
Okay, so. I played Checkmate Showdown, a game that mixes chess and fighting genres, during a tournament in Montreal. Created by BadRez Games and published by ManaVoid Entertainment, this game is unique and got me hooked immediately.
For once, algebra class came in clutch. As someone who isn’t the biggest fan of linear fighting games, chess, or puzzle titles, two negatives truly do make a positive. It starts as a regular chess game, but when a piece is about to be taken, a 2D fighter breaks out. Each chess piece has its unique move set and feel, so mastering each is key to victory.
Checkmate Showdown is designed for chess masters and fighting game experts so everyone can have a satisfying experience. It controls smoothly, and every piece on the board presents a unique move set, weight and feel.
Personally, the character I connected with was Knight with his fast and furious combo game. Although the release date has not yet been announced, Montreal Comiccon developers said they plan to launch the game later this year on Steam.
4. Goons: Legends & Mayhem
I have seen many indie titles at Montreal Comiccon, but none have elicited laughs as loud as those from the Goons: Legends & Mayhem booth. It is the Canadian video game we have always wanted: hockey but with frantic blends of Mario Party and Super Smash Bros. The game is fully online and cross-playable across Steam, Nintendo Switch, Xbox, and PlayStation.
It is visually stunning, with bright and vibrant colours that emphasize each character’s unique personality. You play as a team of two, with an automatic cardboard goalie following the puck’s movement, making scoring incredibly difficult.
The trick is to use teamwork alongside items and unique powers that each character and player earn throughout the game. It is a sports title you have never seen before, and the only way to truly understand it is to experience it firsthand. The game has been in production for more than six years, but the hard work is finally paying off. It will be released later this year.
Comiccon’s Indie Zone was the best part of the event’s experience. It was so refreshing to interact with each developer who was willing to show such passion for their project while being able to play the game through their eyes, which inspired me.
I got to understand some of their personal stories surrounding budgeting and the development process of their game while just trying to get the name of their project out to all the gamers out there, even with such low budgets on their hands.
So, they focus on the tools they can access through their team’s skills. Indie games range from as low as $5 to an average of around $40. This is such an approachable price for consumers. It helps even more when the gamer feels they earned such quality in gameplay for such a price. “Three’s a crowd,” as they say. Smaller teams have more impact on the development of the game.
Every gamer waiting hours to try these games walked out with huge smiles. It’s an experience you see after a good concert by your favourite artist. You will remember it forever and look forward to it when they return to your hometown.
I have to say, Christmas in July was pretty awesome for developers this year!
Every story has its beginning. In this case, The Big House has had a long-running history of 11 years, cementing itself as the longest-running Super Smash Bros. Held every year in Detroit, Michigan, The Big House was first established in 2011 and has been the most prestigious tournament series event alongside the “Evolution Championship Series”(EVO) for Smash Bros. Now, why are we taking a look at an esports event today? Well, game marketing is everywhere, and we can prove it!
The success of this event stemmed from talented gamers hanging out and playing games in a basement when they had an idea to create the tournament. Robin “Jugglyguy” Harn went on to fulfill his vision and produced The Big House by renting out a small space on the University of Michigan campus in Ann Arbor, Michigan, for 115 people. By 2017, over 2000 people were in attendance, forcing Jugglyguy and his team to get a larger space at the Cobo Center in Detroit.
But what makes The Big House so unique as a premium event for spectators, gamers, influencers, developers, and sponsors to attend?
A crowded space, 2016 marked the moment of realization that this event was only growing larger and larger. “We need more space” – Jugglyguy – 📸: Connor Smith.
My Experience at The Big House 11 Event
I had the absolute pleasure to have attended this past weekend’s Big House 11, where I was on a hunt to find out these answers for myself. Upon arriving to pick up my pass, I noticed the long line wrapped around the inside of Huntington Place’s Halls.
The line was filled with people in attendance for different reasons. Some were spectators, competitors, developers ready to show off their indie fighting games, sponsors who were there to promote their products, and sponsors who were there to promote their brands. There were camera crews, vendors, and even marketplace representatives. I started to understand what was making this tournament so special.
Upon passing security, I was met with a spacious setup. Each room section was divided into groups by vendors, controller repairs, developers, and video game tournaments. I stretched extensively and kicked off my research by speaking to many attendees. I noted how each role contributed to The Big House organization, making the event so special. Here are some insights I gathered on how to create a successful event from the ground up.
The event was easy to find, with its Logo splashed all over the building and nearby billboards – 📸: Kelsy “SuperGirlKels” Medeiros – Content and Communications Specialist at GameAddik.
Organized and Professional Management
The main organizers are all kind individuals who show genuine interest in the video game community. They are gamers, making the event relatable to the gaming community.
The organizers did a lot of research into each year’s event. They take in feedback from their attendees and ensure safety regulations, well-planned schedules, clear rules, and a supportive, responsive team to help provide an intense experience for participants and viewers.
Prize Pools and Incentives
Attractive prize pools and incentives motivate top players to participate. High stakes can generate excitement and draw in more viewers. As the Super Smash Bros. scene is known to be an independent community, the prize pool is already low, as each prize is usually funded straight from the community itself.
As the Big House has increased in visibility, viewership, and attendance each year, so has the prize pool, which has attracted more top-level players who want to watch perform in person. Prize money for last year’s Big House was just short of $19,820.00, which, compared to the first-ever Big House’s $1000.00, is a huge prize.
This weekend’s “2VS2 Doubles Winners” included Angel “Pocket” Mireles, a Top 20 worldwide player as of 2023, with Jayson “Soar” Medeiros from Montreal, Canada. 📸 BlueRoseTori
Live Streaming and Production Quality
High-quality live streaming, with engaging commentary and production values, enhances the viewer experience. Well-executed broadcasts make the event more enjoyable to watch. This attracts viewers to attend the following year, making the anticipation for the next event even greater than the previous year.
Sponsorships and Partnerships
Sponsors often contribute to the prize pool and add legitimacy to the tournament. They also add exclusivity to their products that can’t be found elsewhere. This makes the event unique and gives attendees an even more reason to try and attend the event.
Rare and Retro items are available at booths by Gamers4Gamers
Global Accessibility & Price:
The registration fee was much less than for other events. My pass for the Big House was $60.00 CAD, while other similar events cost easily over $100.00 CAD. The hotels were only a 5-minute walk from the venue, and food was easily obtainable within the forum.
This saves attendees a lot of time and money, making the trip all worthwhile for a reasonable price. I only had to pay for a UBER twice when arriving from the airport and travelling back to the airport on the day of departure, which helped out my budget for this trip.
Downtown, Detroit – near the Event’s Venue – a 5-minute walk to the main Hotel.📸: Kelsy “SuperGirlKels” Medeiros – Content and Communications Specialist at GameAddik.
Community Engagement & Word of Mouth
The Super Smash Bros. community is undoubtedly the largest and longest-running independent scene. The Smash scene uses social media platforms and shares its content through forums.
Fan engagement activities help create a dedicated fan base, making marketing more accessible for The Big House team.
What builds a relatable connection between the organizers and its attendees is that the organizers are gamers. This makes speaking with the scene and its supporters much more personal.
Regular and Consistent Events:
Over time, The Big House has shown consistency in hosting tournaments on a regular yearly basis. With more people in attendance every year and more vendors and sponsors, each year has offered fans new but familiar experiences that have left attendees comfortable.
This consistency and yearly improvement only built anticipation and loyalty among fans. It’s the event to look forward to every year.
Activities for Everyone
The Big House isn’t just a tournament but an event for families and those who may be unfamiliar with the video game industry. Arcade machines from the 1970s-1990s were lined up in its play area for families to enjoy leisurely.
Side brackets that would occur once every 2 hours all weekend were an excellent approach for new fans who wanted to understand the competitive nature and ambiance of the community. Finally, there were different games by independent studios.
There’s only so much Smash Bros. a person can take; even the most hardcore players, like myself, can use a break. Games such as Rivals of Aether 2 were present to try and even hosted their tournament throughout the weekend. Everyone of all ages, regions, cultures, and genders was welcomed.
The Big House expanded the event’s reach to various areas and cultures, making it more inclusive and attracting a more diverse audience. Even language translators were in attendance to help the community connect.
Content Creation
Throughout the event, and even after the event had ended, top-quality content was produced for the community to enjoy from home. There were skits, recaps, interviews, highlights and trailers filled with announcements for the following year’s show that only had people watch more.
The Big House 11 has attracted over 100,000 viewers online throughout the weekend’s show.
Preparing for Next Year: Feedback and Improvement
On the event’s final day, I noticed organizers who all had the same T-shirt to stand out. They went up to attendees, vendors, sponsors, and others for feedback. A short questionnaire was given to fill out. It took about 2-3 minutes to complete my thoughts about the event.
The most important part was that the organizer I spoke with was genuinely curious and made eye contact with me formally as he expressed his concern about how they could improve the event for next year.
Why is Big House an Important Event for Developers to Attend to?
The video game industry offers many events to connect with potential publishers and consumers. Among those events, you have B2B, where you connect with industry experts and present your masterpiece to potential business partners. You have B2C events to connect and present your game to the final consumer or a mix of both. The Big House is recognized as a B2C event since you can access gamers on the spot.
Events such as cons or esports tournaments open up opportunities for developers to connect with gamers. These are your clients, and they are at this event to enjoy gaming. You can connect with the gamers personally while dazzling them with what you offer within your product.
You can take in feedback and apply improvement before your game’s launch. This also opens up discussions about your game, as their engagement will blossom around the event throughout the weekend amongst gamers and their friends.
One of the studios present at The Big House was Rivals of Aether 2’s Aether Studios. This event was the perfect place for these developers because of the Fighting Game Genre. Rivals of Aether’s 2D-styled fighting game genre matched the interest of the event’s gamers and could lure players into trying out their game.
The studio also offered a side tournament to deliver excitement and motivate players to practice new combos and stats within the game after its launch.
Rivals of Aether’s social media pages grew followers and pre-orders for their upcoming game following The Big House 11.
Advice for Promoting Your Niche
After the hype was over, I found myself some 1-on-1 time with one of the tournament’s main organizers on Discord: Raymond “Rayn” Jackson. We discussed developers and independent communities, such as the Smash Bros. community and its events.
I now understood what makes The Big House so unique. It’s the passion that goes from a gamer’s point of view to the business side of the community. I did have one more question on my mind:
“How do you advertise such a niche community to the rest of the gaming industry?”
My personal branding success came from the consistency across each delivery. Spreading your news across platform services, even through word of mouth, is best achieved simultaneously daily across different platforms.
It’s essential to research the times in which each social media platform is at its most active. Platforms now offer tools to keep track of this and the ever-so-changing algorithm across each social media platform. What may work now may not work in a year from today. Luckily, social media platforms offer their website analytics for you to use as research to promote your branding needs.
The Big House 11 may have concluded this year, but work is never over for the recurring indie giant. The Big House team has already begun to take in this year’s feedback and is already brainstorming for next year’s adjustments. In response, The Big House 11 was a huge success for fans who were in attendance.
But much is yet to improve, even when you’re as big as The Big House. If you aim to be Number 1 in your field and reach it, there will no longer be any purpose to continue after that. But if your goal is to learn and constantly improve at your work, then the results within your field will be unlimited.
Let’s set up a meeting through GameRebellion to discuss amazing tradeshows you should attend to improve your visibility.
Halloween is when gamers embrace the macabre and dive headfirst into the spine-tingling worlds of horror and spooky video games. At GameRebellion, we’re no exception. We relish the opportunity to immerse ourselves in terrifying and suspenseful virtual experiences.
In the spirit of the season, we’re excited to share our team’s favourite spooky picks that will keep your heart racing. From the chilling corridors of Outlast to the nightmarish landscapes of Little Nightmares II and the latest horrors in Resident Evil Village, here are our top picks to set the mood for Halloween gaming. You surely know them, but let’s dive into these spooky video games for halloween.
1. Outlast
Outlast has become a classic in the survival horror genre for good reason. In this game, you take on the role of investigative journalist Miles Upshur, who explores the Mount Massive Asylum armed only with a camcorder.
The dark and oppressive atmosphere, coupled with gruesome imagery and relentless pursuit by the asylum’s inhabitants, creates a sense of vulnerability that’s second to none. Prepare to be immersed in a terrifying experience that will keep you on edge.
2. Little Nightmares II
Little Nightmares II is a visually stunning puzzle platformer with a dark and eerie world that is enchanting and terrifying. You’ll journey through nightmarish environments, solving puzzles and escaping grotesque adversaries. The game’s atmospheric storytelling and captivating visuals make it a must-play for those looking for a surreal and chilling adventure.
3. Resident Evil Village
Resident Evil Village is the latest installment in the iconic franchise known for its blend of survival horror and action. Set in a mysterious European village, you’ll face off against grotesque enemies, including the enigmatic Lady Dimitrescu. The game’s intense narrative, haunting atmosphere, and pulse-pounding action sequences are perfect for a Halloween gaming session that will leave you breathless.
4. Phasmophobia
Phasmophobia offers a unique multiplayer ghost-hunting experience ideal for Halloween gatherings with friends. You’ll work together to investigate paranormal activity in haunted locations, all while facing the eerie unknown. The game’s immersive VR support adds a layer of fear, making it perfect for those who crave a supernatural thrill.
5. P.T
Although it’s not a complete game, P.T. (Playable Teaser) remains one of the most unforgettable horror experiences in gaming. Set in a seemingly ordinary suburban house, the teaser is filled with disturbing ambiance and psychological horror that leave you unsettled. It’s a short but intense ride that lingers in your mind long after you’ve completed it.
6. Resident Evil 4
Resident Evil 4 is a timeless classic that continues to captivate gamers with its blend of survival horror and action. You’ll navigate through an eerie Spanish village, battling grotesque creatures and uncovering a dark conspiracy. The game’s gripping narrative and heart-pounding encounters make it a must-play for Halloween and beyond.
If you’re eager to immerse yourself in thrilling and terrifying gaming experiences this Halloween, dive into these spooky video games for Halloween with our GameRebellion team’s top picks. There’s something to satisfy every horror enthusiast’s craving for spine-tingling gameplay. Grab your controller, dim the lights, and prepare for an unforgettable gaming marathon that will keep you on the edge of your seat.
Happy gaming, and may your Halloween be filled with electrifying thrills!
Founded in 2015, this Quebec-based association has quickly become a powerhouse in the gaming world. In this article, we’ll dive into the many benefits of joining La Guilde, from increased visibility to unique opportunities for studios of all sizes. Let’s explore how this partnership can put your brand at the forefront of the industry.
Access to a Thriving Gaming Ecosystem
La Guilde du Jeux Vidéo is a thriving gaming community hub. It connects game developers, artists, writers, and other professionals to come together, collaborate, and learn from one another. This ecosystem fosters creativity and innovation, making it an ideal place for aspiring individuals to network and grow within the industry.
One of La Guilde’s standout features is its commitment to professional development. Members gain access to workshops, seminars, and training programs led by industry experts. These resources can help individuals sharpen their skills, stay updated with the latest trends, and gain a competitive edge in the job market.
La Guilde du Jeu Vidéo Seminar – Practices in Diversity, Equity and Inclusion adapted to the video game industry 📸: La Guilde du Jeu Vidéo du Québec
Networking Opportunities
Building a career in the gaming industry often relies on connections and relationships. La Guilde provides ample opportunities for members to network with professionals, potential employers, and like-minded peers. Networking events, conferences, and meetups organized by the guild create an environment where valuable connections can be established.
La Guilde is a powerful advocate for its members. It represents their interests and concerns to industry stakeholders, government bodies, and the public. This advocacy ensures that the gaming community’s voice is heard and considered in decisions that impact the industry.
La Guilde du Jeu Vidéo du Québec’s Organized Québec Representative Booths at the B2B Global Event: Gamescom 2023 – Germany, EU.
Financial Support
La Guilde continues to deliver financing, including grants, scholarships, and funding opportunities, to assist members in pursuing their projects or education. This support can be a game-changer for game developer studios, students, and professionals looking to take their careers to the next level.
The partnership, part of La Guilde de Jeux Vidéo, provides members with access to valuable industry insights and market research. Staying informed about industry trends and consumer preferences is essential for making informed game development and marketing decisions.
Diverse Promotional Support and Exposure in the Gaming Community
The gaming industry thrives on diversity and inclusion; La Guilde is no exception. It welcomes individuals from all backgrounds, fostering a rich, diverse community where unique perspectives are celebrated.
This diversity often leads to more innovative and inclusive game design. Guild members benefit from increased exposure and promotional opportunities. The guild often showcases its members’ work, helping them reach a broader audience and gain recognition for their talents and contributions.
Zone de Jeux Indie – Espace de partenariat avec Loto-Québec dédié aux sorties des studios indépendants à venir, présenté au public lors des conventions annuelles à travers le Québec, telles que Comiccon et Megamigs.
How can you get Involved with La Guilde de Jeux Vidéo?
Working with La Guilde du Jeu Vidéo du Québec is a valuable investment for anyone looking to establish a career in the gaming industry. Here are some ways to get involved with the guild:
Understand Your Needs and Goals: First, identify what you need from the organization and the goals you aim to achieve. This clarity will help you make the most of your partnership.
Build Connections in the Industry: Reach out to the guild’s leadership or decision-makers. You can typically find contact information on their website or social media profiles. Alternatively, attend their events and network with members to establish valuable connections.
Flourish with The Quebec Video Game Guild: Partners join the Guild to provide unmatched and necessary expertise to members. By doing so, you help amplify the presence and impact of the Quebec video game community.
“The Guild establishes partnerships with service providers that have unique expertise that can help support and accelerate the development of studios.”
Timothy Jay Allard, Head of Member and Partnership Relations
Building a successful partnership takes time and effort, but it’s worth it. To establish a positive and beneficial relationship with La Guilde, it’s important to be transparent, supportive and committed to helping them achieve their goals within the Quebec gaming community.
Remember, every member has a unique story, and the Guild values these individualities. By growing alongside them, you not only contribute to your own success but also strengthen our vibrant Quebec video game community. The Guild ensures that each member evolves, grows, and thrives in the video game industry.
Moreover, joining the Guild grants you access to numerous resources, tools, and tailored advice. Your success and well-being are a priority, so it’s crucial to fully leverage the opportunities offered. Enhance your presence and impact in the industry by taking full advantage of what the Guild provides.
Unleashing the Potential of Your Game Studio with La Guilde
Whether you’re a seasoned professional or a newcomer, the benefits of joining this flourishing community are clear.
By working with La Guilde, you’re not just supporting an organization but fuelling the dreams and aspirations of countless gamers, developers, and enthusiasts. You’re contributing to the growth of an industry that thrives on innovation, collaboration, and the relentless pursuit of excellence.
It isn’t just about business; it’s about being part of a dynamic movement shaping the future of gaming in Quebec and beyond. It’s about joining hands with visionaries who understand that in gaming, possibilities are limitless, and together, we can turn those possibilities into realities.
Hey there, fellow indie game dev! We know that making your own game is a lot of work, and often, marketing is the last thing on your mind. However, small changes in your go-to-market strategy can make all the difference and help your game succeed. In this article, we’ll share 4 User Acquisition Strategies to Grow Your Player Base. These proven techniques will help you reach your ideal players and grow your game’s audience.
There’s no magic formula; it’s simple: you need to get it in front of players! Let’s dive in:
1. Create your own website
We know, everybody says that! It can also take some precious time you may not have. But having a website for your game is a great way to establish a presence online. You might not need one of those fancy corporate websites full of sub-pages and extra fluff; a single page is enough to showcase your game, share updates, and even sell it.
Just make sure to deliver a visually pleasing and easy-to-navigate landing. You might prefer high-quality images and videos that showcase your game properly. How about using the game characters to help bring life to your design? How about giving your players a sneak peek at your gameplay? Don’t forget to include a call to action that encourages your visitors to download and play your game.
Examples of good call-to-actions (CTAs): Download Now, Buy Now, Buy this game. You can always look at what other people are doing for inspiration!
2. Reaching Out to Gaming Influencers
We’re in the influencer’s world, and surely, you can find at least one that fits your game, like Elusive Agency for example. But you don’t need to reach out to those influencers with billions of followers; they will probably be expensive and difficult to reach out to. So don’t spend your energy on them for now.
Influencers with a relevant number of followers can help you reach a wider audience by promoting your game to their followers. Look for influencers specializing in gaming and playing games similar to the one you have been developing.
Reach out to them and offer them a free copy of your game for a review or shoutout. If they like it, they may even become a long-term partner. It’s a win-win! As a rule of thumb, anyone with over 1000 followers is considered a micro-influencer, and they will most likely agree to partner with you!
3. Participate in Gaming Communities
You would be surprised at how gaming communities can be great places to find potential players. Join forums, subreddits, and Discord channels that are relevant to your game. Game Jams, tournaments, Comiccons, everything is worth it for you to participate and connect with players.
If we notice something in our research and based on our professional experience, the gaming industry is powerful and engaged. You gain rewards for engaging in discussions with your community and similar communities on Discord, social media platforms, meet-ups, and gaming associations.
Everybody likes to be included in the process, so share details about your progress, answer questions (some cannot even be related to your game), and provide valuable insights about your project. Just be careful with self-promotion in private groups. They might have rules that are important to cope with, such as being respectful and not spamming the places.
I like to say that the secret is to tell a story and build a relationship with the communities. It’s also good to look at how other people do it—how they interact with their community or what story they use behind their games.
People like to relate, so it’s always a good idea to make your game and even yourself more relatable.
4. Using Social Media to get noticed
You’ll see this here many times. You know what? Because it works! I genuinely believe that social media is one of the most accessible and powerful tools you could use in your user acquisition strategy.
Platforms like Twitter (orX, I miss the bird!), Instagram, TikTok, LinkedIn, and even Facebook (yeah, not dead yet) are excellent tools to share behind-the-scenes content, teasers, and release updates you may be doing to your game.
Engage with your followers by replying to comments, resharing their posts about your game (it’s always a nice touch; it’s like a celebrity is interacting with us!), and creating hashtags and incentivizing them to use and tag you. Be extremely careful with comments on their reviews, embrace the feedback, and make yourself open to discussions. You might get some rich insights on that.
Use your creativity and skills to make the most of video content; you already have it handy, so why not give yourself a chance to promote your game? Certainly, there’s no magic formula, but our blog offers a wealth of free DIY articles and techniques to help you craft effective marketing strategies at your fingertips!
Navigating the challenges of promoting your own game can seem daunting, but implementing these 4 User Acquisition Strategies can help you grow your player base today. By creating a strong online presence, leveraging gaming influencers, engaging with communities, and utilizing social media, you can reach and grow your ideal audience effectively.
At GameRebellion, we’re here to help you succeed. Our marketing solutions are designed to uncover the hidden gems in your strategy and connect your game with the right players. Ready to take your game to the next level? Check out our Marketing Services and let’s talk!
Promoting your own game can be a daunting task, especially in a market where over 3 billion people identify as gamers. While bringing your game ideas to life is exciting, navigating the challenges of promoting your own game can be frustrating for developers, even those skilled in coding and animation.
Beyond mastering coding and animation, successfully promoting your game requires dedication and strategic marketing to ensure it gains the popularity it deserves. Many game developers find this aspect particularly challenging, but it doesn’t have to be that way. In this article, we will navigate the complexities of promoting your own game and provide actionable strategies to simplify the process.
1st Challenge: The Gaming Market is Very Crowded
Video game marketing is at an all-time high when it comes to competition. In 2022, the Gaming Industry surpassed Movies and Sports in revenue. As this may sound great, we must consider who shares the biggest part of this cake. We’ll let you guess.
This growth meant something when the big tech companies, such as Google, Amazon, and Netflix, started to get involved more closely with game development and promotions. With AAA studios investing in huge exposure and tons of ads in those places, the space left for indie games is tight and difficult to reach.
At the same time, technology is making your job easier than before and also helping other developers. Steam releases can prove me right, with over 12K games released only in 2022. It certainly adds another difficulty when gaining traction among all those other titles. However, we see this as an opportunity for game developers to develop more creative games, defy the status quo, and dare to go above and beyond.
2nd Challenge: Paid User Acquisition Solutions are complex and expensive!
Yep, if we want to do it right, we must spend a few grand here and there. It takes as much dedication as making the game itself because now you’re about to market it. Not everything is easy initially, and we can get annoyed and disappointed with the results. We bet you have already ventured yourself with paid ads or tried out an influencer to promote your game, but nothing has brought you the expected results.
You have to consider that paid platforms are complex, constantly changing (tell me about it!), and often have an interface that is hard to read, mainly for people who are not there every day.
Besides that, we can say that paid ads are not an exact science! A successful campaign is full of tests with big achievements but even bigger errors, what we marketers kindly call “A/B testing.” But as with everything in life, it costs money because to make things perform well and optimize spending, we’re constantly testing headlines, visual assets, CTA’s, etc. The list is quite long! To learn more, read our article on Key Insights to Drive User Acquisition in 2024.
3rd Challenge: Defining the right audience for your game
We’re unsure if you’re familiar with the concept of niche and how it applies to your reality. The Webster’s Dictionary defines niche “as a place, employment, status, or activity for which a person or thing is best fitted.” In marketing, we put everything in boxes to classify behaviour, taste, and similarities, which help us to identify which audience is more suitable for a determined product, service, and, in your case, a game.
So, how do you find the right audience for your niche game? Not that, at this point, you should know exactly about what your game is. One would think that going with extremely precise targeting would yield awesome results, but the reality could be quite the opposite.
The other way around is also possible! A game that you want to reach out to everyone universally may not work in your best interest. Advertising needs some fine-tuning, and being too wide open may just be burning your budget without translating that into sales.
Navigating the challenges of promoting your own game can be daunting, especially without a universal solution or a big budget for fancy ad platforms. So, what can you do to make it work?
At GameRebellion, you’re in the right place. We specialize in analyzing your game and highlighting its selling points to connect with the right audience. While we may not create games, we excel at uncovering hidden gems in your marketing strategies and helping you achieve your goals. Interested? Check out our Marketing Services, and let’s talk!
A Hat in Time – 2017
ComicCon 2023 Montreal – – 📸: 
A crowded space, 2016 marked the moment of realization that this event was only growing larger and larger. “We need more space” – Jugglyguy – 📸: Connor Smith.
The event was easy to find, with its Logo splashed all over the building and nearby billboards – 📸: 
This weekend’s “2VS2 Doubles Winners” included Angel “Pocket” Mireles, a Top 20 worldwide player as of 2023, with 
La Guilde du Jeu Vidéo Seminar – Practices in Diversity, Equity and Inclusion adapted to the video game industry 📸: 
La Guilde du Jeu Vidéo du Québec’s Organized Québec Representative Booths at the 
Zone de Jeux Indie – Espace de partenariat avec Loto-Québec dédié aux sorties des studios indépendants à venir, présenté au public lors des conventions annuelles à travers le Québec, telles que Comiccon et Megamigs.
