The Benefits of Partnering with La Guilde du Jeu Vidéo du Québec

Kelsy Medeiros on June 25, 2024

The video game industry thrives on collaboration and support. That’s why we at GameRebellion are thrilled to announce our partnership with La Guilde du Jeu Vidéo du Québec.

Founded in 2015, this Quebec-based association has quickly become a powerhouse in the gaming world. In this article, we’ll dive into the many benefits of joining La Guilde, from increased visibility to unique opportunities for studios of all sizes. Let’s explore how this partnership can put your brand at the forefront of the industry.

Access to a Thriving Gaming Ecosystem

La Guilde du Jeux Vidéo is a thriving gaming community hub. It connects game developers, artists, writers, and other professionals to come together, collaborate, and learn from one another. This ecosystem fosters creativity and innovation, making it an ideal place for aspiring individuals to network and grow within the industry.

One of La Guilde’s standout features is its commitment to professional development. Members gain access to workshops, seminars, and training programs led by industry experts. These resources can help individuals sharpen their skills, stay updated with the latest trends, and gain a competitive edge in the job market.

La Guilde du Jeu Vidéo Seminar – Practices in Diversity, Equity and Inclusion adapted to the video game industry 📸: La Guilde du Jeu Vidéo du Québec

Networking Opportunities

Building a career in the gaming industry often relies on connections and relationships. La Guilde provides ample opportunities for members to network with professionals, potential employers, and like-minded peers. Networking events, conferences, and meetups organized by the guild create an environment where valuable connections can be established.

La Guilde is a powerful advocate for its members. It represents their interests and concerns to industry stakeholders, government bodies, and the public. This advocacy ensures that the gaming community’s voice is heard and considered in decisions that impact the industry.

La Guilde du Jeu Vidéo du Québec’s Organized Québec Representative Booths at the B2B Global Event: Gamescom 2023 – Germany, EU.

Financial Support

La Guilde continues to deliver financing, including grants, scholarships, and funding opportunities, to assist members in pursuing their projects or education. This support can be a game-changer for game developer studios, students, and professionals looking to take their careers to the next level.

The partnership, part of La Guilde de Jeux Vidéo, provides members with access to valuable industry insights and market research. Staying informed about industry trends and consumer preferences is essential for making informed game development and marketing decisions.

Diverse Promotional Support and Exposure in the Gaming Community

The gaming industry thrives on diversity and inclusion; La Guilde is no exception. It welcomes individuals from all backgrounds, fostering a rich, diverse community where unique perspectives are celebrated.

This diversity often leads to more innovative and inclusive game design. Guild members benefit from increased exposure and promotional opportunities. The guild often showcases its members’ work, helping them reach a broader audience and gain recognition for their talents and contributions.

Zone de Jeux Indie – Espace de partenariat avec Loto-Québec dédié aux sorties des studios indépendants à venir, présenté au public lors des conventions annuelles à travers le Québec, telles que Comiccon et Megamigs.

How can you get Involved with La Guilde de Jeux Vidéo?

Working with La Guilde du Jeu Vidéo du Québec is a valuable investment for anyone looking to establish a career in the gaming industry. Here are some ways to get involved with the guild:

  • Understand Your Needs and Goals: First, identify what you need from the organization and the goals you aim to achieve. This clarity will help you make the most of your partnership.
  • Build Connections in the Industry: Reach out to the guild’s leadership or decision-makers. You can typically find contact information on their website or social media profiles. Alternatively, attend their events and network with members to establish valuable connections.
  • Flourish with The Quebec Video Game Guild: Partners join the Guild to provide unmatched and necessary expertise to members. By doing so, you help amplify the presence and impact of the Quebec video game community.

“The Guild establishes partnerships with service providers that have unique expertise that can help support and accelerate the development of studios.”

Timothy Jay Allard, Head of Member and Partnership Relations

Building a successful partnership takes time and effort, but it’s worth it. To establish a positive and beneficial relationship with La Guilde, it’s important to be transparent, supportive and committed to helping them achieve their goals within the Quebec gaming community.

Remember, every member has a unique story, and the Guild values these individualities. By growing alongside them, you not only contribute to your own success but also strengthen our vibrant Quebec video game community. The Guild ensures that each member evolves, grows, and thrives in the video game industry.

Moreover, joining the Guild grants you access to numerous resources, tools, and tailored advice. Your success and well-being are a priority, so it’s crucial to fully leverage the opportunities offered. Enhance your presence and impact in the industry by taking full advantage of what the Guild provides.

Unleashing the Potential of Your Game Studio with La Guilde

Whether you’re a seasoned professional or a newcomer, the benefits of joining this flourishing community are clear.

By working with La Guilde, you’re not just supporting an organization but fuelling the dreams and aspirations of countless gamers, developers, and enthusiasts. You’re contributing to the growth of an industry that thrives on innovation, collaboration, and the relentless pursuit of excellence.

It isn’t just about business; it’s about being part of a dynamic movement shaping the future of gaming in Quebec and beyond. It’s about joining hands with visionaries who understand that in gaming, possibilities are limitless, and together, we can turn those possibilities into realities.

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4 User Acquisition Strategies to Grow Your Player Base

Erica on June 25, 2024

Hey there, fellow indie game dev! We know that making your own game is a lot of work, and often, marketing is the last thing on your mind. However, small changes in your go-to-market strategy can make all the difference and help your game succeed. In this article, we’ll share 4 User Acquisition Strategies to Grow Your Player Base. These proven techniques will help you reach your ideal players and grow your game’s audience.

There’s no magic formula; it’s simple: you need to get it in front of players! Let’s dive in:

1. Create your own website

We know, everybody says that! It can also take some precious time you may not have. But having a website for your game is a great way to establish a presence online. You might not need one of those fancy corporate websites full of sub-pages and extra fluff; a single page is enough to showcase your game, share updates, and even sell it.

Just make sure to deliver a visually pleasing and easy-to-navigate landing. You might prefer high-quality images and videos that showcase your game properly. How about using the game characters to help bring life to your design? How about giving your players a sneak peek at your gameplay? Don’t forget to include a call to action that encourages your visitors to download and play your game.

Examples of good call-to-actions (CTAs): Download Now, Buy Now, Buy this game. You can always look at what other people are doing for inspiration!

2. Reaching Out to Gaming Influencers

We’re in the influencer’s world, and surely, you can find at least one that fits your game, like Elusive Agency for example. But you don’t need to reach out to those influencers with billions of followers; they will probably be expensive and difficult to reach out to. So don’t spend your energy on them for now.

Influencers with a relevant number of followers can help you reach a wider audience by promoting your game to their followers. Look for influencers specializing in gaming and playing games similar to the one you have been developing.

Reach out to them and offer them a free copy of your game for a review or shoutout. If they like it, they may even become a long-term partner. It’s a win-win! As a rule of thumb, anyone with over 1000 followers is considered a micro-influencer, and they will most likely agree to partner with you!

3. Participate in Gaming Communities

You would be surprised at how gaming communities can be great places to find potential players. Join forums, subreddits, and Discord channels that are relevant to your game. Game Jams, tournaments, Comiccons, everything is worth it for you to participate and connect with players.

If we notice something in our research and based on our professional experience, the gaming industry is powerful and engaged. You gain rewards for engaging in discussions with your community and similar communities on Discord, social media platforms, meet-ups, and gaming associations.

Everybody likes to be included in the process, so share details about your progress, answer questions (some cannot even be related to your game), and provide valuable insights about your project. Just be careful with self-promotion in private groups. They might have rules that are important to cope with, such as being respectful and not spamming the places.

I like to say that the secret is to tell a story and build a relationship with the communities. It’s also good to look at how other people do it—how they interact with their community or what story they use behind their games.

People like to relate, so it’s always a good idea to make your game and even yourself more relatable.

4. Using Social Media to get noticed

You’ll see this here many times. You know what? Because it works! I genuinely believe that social media is one of the most accessible and powerful tools you could use in your user acquisition strategy.

Platforms like Twitter (or X, I miss the bird!), Instagram, TikTok, LinkedIn, and even Facebook (yeah, not dead yet) are excellent tools to share behind-the-scenes content, teasers, and release updates you may be doing to your game.

Engage with your followers by replying to comments, resharing their posts about your game (it’s always a nice touch; it’s like a celebrity is interacting with us!), and creating hashtags and incentivizing them to use and tag you. Be extremely careful with comments on their reviews, embrace the feedback, and make yourself open to discussions. You might get some rich insights on that.

Use your creativity and skills to make the most of video content; you already have it handy, so why not give yourself a chance to promote your game? Certainly, there’s no magic formula, but our blog offers a wealth of free DIY articles and techniques to help you craft effective marketing strategies at your fingertips!

Navigating the challenges of promoting your own game can seem daunting, but implementing these 4 User Acquisition Strategies can help you grow your player base today. By creating a strong online presence, leveraging gaming influencers, engaging with communities, and utilizing social media, you can reach and grow your ideal audience effectively.

At GameRebellion, we’re here to help you succeed. Our marketing solutions are designed to uncover the hidden gems in your strategy and connect your game with the right players. Ready to take your game to the next level? Check out our Marketing Services and let’s talk!

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